Smash Gyms Blog
14Jun/160

Smash Gyms Founder – Rudy Sanchez

Smash Gyms started in late 2010 and, six years later, we've become the largest gyms of it's kind in Northern California. With three gyms, and more on the way, as well as a community of over 1000 people, we've become a huge success. This is how and why we did it.

I started Smash Gyms Sunnyvale along with some friends and my BJJ instructor, Michael Jen. It all began with my friends and I being involved in online marketing and having great success providing lead generation for martial arts gyms. At the same time, my instructor was teaching a small group of students out of his garage. Michael had closed his BJJ school 10 years earlier because of increasing rent and a dislike for running a small business. It was a short jump to figure out that, with our marketing and his world-class instruction, we might make a good team. I also happened to be a jiu-jitsu fanatic and wanted any excuse to be around the mat more.

My initial goal was to see if we could build up a business and create high quality jobs for expert instructors. I soon realized that I was walking down a path from which I could not turn around. We worked hard to create something great. I was at the gym every day from morning to evening. It became a family gym. My wife, Debbie, would come straight from her 9 to 5 job at Morgan Stanley to come help clean, sign people up, and take classes. Even my mom was there every night. Instructors’ wives and their kids also attended classes and helped a the gym wherever they could. A year later, my brother, Eli, came home from college and began working full time for Smash. This was soon followed by Debbie leaving her successful job to work full time at the gym.

At some point, I realized that there was nothing else I would rather be doing. Members thanked me for changing their lives by creating a community for great people. I’ve had Instructors hug me, in appreciation, for providing a career opportunity that finally allowed them to buy a new car or get a place of their own to live. I was in front of people who were bettering themselves and genuinely happy to be at my business. It gave me a sense of fulfillment and gratitude that I knew I could never find selling things online or in any other profession.

I also couldn't help but feel a deep sense of obligation to everyone who helped Smash grow. So many people helped and contributed. I felt I couldn't let them down. I felt that my hard work was a display of gratitude to all those that helped me. I worked harder than I ever worked in my life and became consumed with making Smash the best I could.

It was a community effort and we quickly became one of the largest gyms in the Bay Area. My friends, Filip Novachkov and Mario Rios, opened the doors to Smash Gyms San Jose in 2014 and it quickly became a huge success. They doubled the size of the community with their location.

Countless other instructors and supporters helped us grow.  Every time we added a new member or instructor, things became easier. With every individual who joined, we also got their personal and professional network, their ideas, their skill sets, their opportunities. Those that lacked integrity or our "stronger together" philosophy didn't last long. We began to build a community of inspiring and exceptional people.

As I looked around, I started to notice that no one had done it. What small brick and mortar business had grown, without venture capital funding, to become a large chain? I asked around and virtually no businesses could be named within the last 10-20 years. Where had the family-owned corner store gone? What about the local department or book store?

The freedom and autonomy of being self-employed was not without its challenges. I slowly began learning that things were not easy for small businesses. We were nickel and dimed by everyone. City, county, state, and federal government agencies were clearly not on our side. Permitting and zoning were an arduous hurdle to overcome. We were audited by regulators and paid unreasonable amounts of taxes and fees.

As I noticed these things, the paradigm of small gyms competing against each other began to be a blur. I knew most of them didn't have the number of members and revenue that Smash generated. Even though members rarely switched gyms, most of these other gyms were barely making it.  I started to realize that the gym down the street was not my competitor.

The epiphany was that all our battles were internal. I began to tell people that other small business weren’t obstacles to our success. The real obstacles are growing revenue, profitability, marketing, branding, vision, culture, procedure development and implementation, risk management, government regulation, permitting, legal issues, accounting, recruiting, hiring, training, etc....

As a result, I began talking to other gym owners. I began to tell them that win/lose is great for sports, but the wrong philosophy for business. Business is about creating win/win situations. Business is about creating opportunity for those around you.

This led to my friends, Jane Estioko and Cung Le, and I, sitting down and discussing the idea of working together. Soon they decided to have their community join our community. We realized we were stronger together. We realized that unity and cooperation between community leaders in this business would almost guarantee success and more opportunity for our instructors and more value to our members. We realized that we were obligated as leaders to do everything we could to provide for our people. So we did the unthinkable and joined teams.

We soon began searching for a location for the third Smash Gyms. During that process, we crossed path with Rudi Ott and Tony Gabucan. Even though they both individually ran successful gyms in Milpitas, we all agreed that the best thing for us to do would be to join forces. They closed their locations and we combined communities at a brand new 12,000 square foot facility to form Smash Gyms Milpitas.

We choose to band together to help each other succeed through sharing networks, branding, experiences, knowledge, procedures, best practices, marketing, revenue streams and people. We help each other avoid the mistakes most commonly made by small businesses. We are a community of successful entrepreneurs working together to solve the same problems and find success together. We realize that combining our networks and experience gives us more opportunity than we could ever have on our own.

Martial arts communities must reach a unified realization that we are not competitors. It is continuously getting harder for small businesses to succeed. We are on track to follow the footsteps of virtually every other industry. The little independent gym will become extinct because of a failure of our own creativity and foresight.

We’ve figured out a model in which each location can be independently owned and operated yet be part of a large collaboration with unmatched support. We want to preserve the freedom of small business owners while ensuring their success through connecting these community leaders.

At Smash, I've mentored many instructors that have come and gone. I’ve always openly shared my thoughts, ideas, and philosophies with everyone that has been a part of the team. Some have started their own gyms and found quick success with our ideas of collaboration. Gyms that isolate themselves don't get it. Ego and fear will be the lid of their success. Those that are willing to share success will continue to grow. We are in it to help people, allow them to do what they love, and find success together.

We will be using new platform designed to connect gyms and their members within the next few weeks. Stay Tuned!

If you are a gym owner and would like to find out more about how Smash works feel free to reach out.

Rudy Sanchez
Phone: 408-313-7431
Email: gyms@smashgyms.com
1Apr/150

Cung Le Seminar Photos

What a Great Seminar! Cung Le's seminar at Smash San Jose was a huge success! The participants loved the unique and effective combinations and attention to detail that Cung Le presented. Can't wait to do it again! Look for us on Cung Le's New online training at Cungle.tv !

3Oct/140

Cung Le’s Martial Arts Joins the Smash Gyms Family!

BIG ANNOUNCEMENT! Two of the Bay Area's Largest and Most Successful Martial Arts Teams are joining to create one Martial Arts & Fitness PowerHouse!  Cung Le's  USH Martial Arts of San Jose is moving! Their Coaches, Team and Students will now be training inside Smash Gyms!

Smash Gyms has two Bay Area locations! One in San Jose on Quimby and Capital Expressway across from Eastridge Mall and a Sunnyvale location on Tasman & Lawrence. Please see our website for more details! www.smashgyms.com

We are very excited about the joining of Cung Le's Martial Arts and Smash Gyms. Two world class teams coming together to give the very best to our members and fighters. We're looking forward to doing big things together! Thanks for all your support!

Cung Le now at Smash Gyms

Smash Gyms offers Unique Fitness Alternatives such as BJJ, MMA, Bootcamp, Strength & Conditioning, Personal Training, Yoga, Judo, Kids Classes and More! Try a FREE WEEK!

24Aug/140

Success Story – Meet Troy Cole

Troy joined Smash Gyms in February 2014 to supplement his new rigorous fitness program.  Troy began his journey because he was fed up with having to consistently buy new clothes to accommodate his growing weight. That's when he decided that instead of making his next trip to the store for bigger pants, he made that trip to sign up at a gym.  Troy has been training and dieting for approximately 2 years and has lost an impressive 90lbs.

Troy is one of the most dedicated students a trainer could ask for.  He has become a leader in the Morning Bootcamp Classes by motivating his training partners. He has an unbelievably positive attitude with tremendous dedication and work ethic.  I had the pleasure to watch Troy run his last Spartan Race last weekend which inspired me to sign up for future Spartan races myself.  Troy is currently working on his Spartan Trifecta which he will complete with Team Smash in October at the Sacramento Super. I'm proud to be able to run with such an all-around awesome guy.

 

 

Matt Ivy 

Smash Gyms

Morning Bootcamp Trainer

 

23Jun/140

We Came to Smash!

Congratulations to all the Smash Gyms Jiu-jitsu Competitors! Competitors from both our San Jose and Sunnyvale locations competed in two different tournaments! Everyone that competed brought home a medal! Incredible performance!

Incredible Performance!

Jiu-jitsu by the Bay

Douglas Ancey - 1st
Tony Benavides - 3rd
Nathan Benavides- 3rd
Sergii Khaperskov- 1st
Jonathan Montinola Bialoglovski - 2nd

We Came to Smash!

Los Angeles International Championship

Scott Clymer - 1st gi, 2nd no gi
Manny Rocha - 2nd gi, 2nd no gi absolute
Gabriela Americo - 2nd gi
Tina Linhsamount - 1st no gi, 1st absolute

Scott Clymer

Smash Gyms teaches Jiu-jitsu, Wresting and Judo in beginner friendly classes with world class instruction! Try a Free Week! Gym Location in Sunnyvale near Levi Stadium and Great America and in San Jose near Eastridge Mall and Raging Waters.

16May/140

Summer Specials! Two Bay Area Locations! FREE WEEK!

Try a Free Week of Beginner Friendly Classes!

Smash Gyms Sunnyvale is located on Tasman & Lawrence near Great America and Levi Stadium. Smash Gyms San Jose is located across the street from Eastridge Mall in East San Jose and Evergreen. 

Classes Include Kickboxing, Boxing, Wrestling, Brazilian Jiu-Jitsu, MMA, Self-Defense, Yoga, UJAM, Zumba, Strength & Conditioning, Fitness Bootcamps, Judo and more!

We have classes for the entire family! Our classes are all taught by expert instructors to make sure you have fun and get a great workout!

 Visit www.smashgyms.com to register for a FREE WEEK!

Beginner Friendly Classes Taught By World Class Instructors

 

READ OUR YELP REVIEWS!

http://www.yelp.com/biz/smash-gyms-sunnyvale-2

http://www.yelp.com/biz/smash-gyms-san-jose

 

14May/140

Smash Gyms Wrestling Camp- All Star Staff

This camp will be amazing! An all star staff of instructors at the brand new Smash San Jose location! Sign up now! Limited Space Available. The first 15 applicants get a FREE 30-day ALL ACCESS membership that can be used at both Smash Gyms Bay Area locations. Save your spot here! Ages 12 and up! Beginners and advanced wrestlers welcomed!

http://smashgyms.com/wrestlingcamps/

Learn From an All Star Staff!

 

Smash Gym San Jose is located on Quimby Road and Capital Expressway across the street from Eastridge Mall. Smash Gym Sunnyvale is located on Tasman Drive and Lawrence expressway near Great America and Levi Stadium. One of the fastest growing gyms in the Bay Area Smash specializes in beginner friendly classes for everyone. Whether your goal is to just have fun or to fight in the UFC we can help you reach your goals!

3Feb/140

Smash Gyms San Jose is Now OPEN!!!!

Smash Gyms San Jose Evergreen & East San Jose will begin classes tomorrow February 4th! After dealing with the permitting process since July we were finally cleared to open. Thanks so much for all the help and support from the local community!

Try our first Jiu-Jitsu class Free on Tuesday evening at 7:30pm! We will add programs and classes in the days and weeks after. Please see the link to the schedule below for updates.

Smash Gyms San Jose Schedule

We are amazed by the generous help and support from the Smash Family, the local Wrestling and Jiu-Jitsu community, and our neighbors in Evergreen and East San Jose. We are looking forward to giving back by bringing as much value as possible to individuals and families within the community. 

Please come in and try a free week of training! All classes are beginner friendly!

In the next couple weeks we will begin our other classes including Kickboxing, Yoga, UJAM & Zumba, Strength & Conditioning, MMA Self-Defense and Fitness, Bootcamps, Kids Wrestling & BJJ, Kids tutoring and more! We will have a GRAND OPENING PARTY some time in March!

 

Smash Gyms Evergreen & East San Jose

 

Here is a list of just some of the people that came to help! Thank you for the support!

Curtis and Daniel Summers of BC Electric for their extremely generous donations!

Coach Vince Rodriguez and Michael Rodriguez

Joe Gonzalez

Sam Spengler

Noel Galano

Reza Milani

Michael Villar

Scott Clymer

Hsiaolin Wang

Jerry Brito

Nikki Langendorf

Debbie Sanchez

Eugene Kang

Stephen Novachkov

Refugio Rios

Greg Crane and Ed Crane

Julie Sanchez

Mrs. Rios

Ben Hyatt 

Juan Romo

Carlos Renteria

Jeff Pena

Leo Shen

Halen and Beasten Tanimoto

Sean Carty

Issac and Alex Rios

Tony Boyle

Ivo and Yane Penev

Amethyst May

Luis Lesende

Casara Sanchez

Javier Martinez

Fernando Alarcon

James Basurto

 

Thanks especially to all the awesome instructors and students and at our Sunnyvale location! Thanks to everyone that helped make Smash Gyms San Jose possible!
20Jan/140

Be Inspired at Smash!!! Quotes and Pictures!

Javier Wins the US Open without Giving up One Point!

If you do what you’ve always done, you’ll get what you’ve always gotten. Tony Robbins

 

If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on. Sheryl Sandberg

 

Get out of your comfort zone! Safe & Fun!

I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of ‘Wow, I’m not really sure I can do this,’ and you push through those moments, that’s when you have a breakthrough. Marissa Mayer

 

If you’re going to be thinking anything, you might as well think big. Donald Trump

 

Pearls don’t lie on the seashore. If you want one, you must dive for it. Chinese proverb

Patrick Kong in another dominating performance!

 

You can’t outwit fate by standing on the sidelines placing little sidebets about the outcome of life. Either you wade in and risk everything you have to play the game or you don’t play at all. And if you don’t play you can’t win. Judith McNaught

 

If things seem under control, you are just not going fast enough. Mario Andretti

 

Bootcamp, Circuit Training, Personal Training!

Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it. Oprah Winfrey

 

Life is inherently risky. There is only one big risk you should avoid at all costs, and that is the risk of doing nothing. Denis Waitley

Smash Gyms' 3-time US Open Champ Brian Kuhn

Go out on a limb. That’s where the fruit is.Jimmy Carter

 

The universe has no restrictions. You place restrictions on the universe with your expectations. Deepak Chopra

Anyone Can Learn Kickboxing! Beginner Friendly!

 

Do one thing every day that scares you.Eleanor Roosevelt

 

In order to succeed, your desire for success should be greater than your fear of failure. Bill Cosby

 

Your time is limited, so don’t waste it living someone else’s life. Steve Jobs

Smash helps Wrestlers Succesfully Transition to BJJ

If you are not willing to risk the unusual, you will have to settle for the ordinary. Jim Rohn

 

There is only one way to avoid criticism: do nothing, say nothing, and be nothing. Aristotle

 

You get what you settle for. Thelma and Louise

 

Kids Judo!

If you don’t build your dream, someone else will hire you to help them build theirs. Dhirubhai Ambani

 

I refuse to accept other people’s ideas of happiness for me. As if there’s a ‘one size fits all’ standard for happiness. Kanye West

 

The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself. Mark Caine

US Open Champion!

Always go with your passions. Never ask yourself if it’s realistic or not. Deepak Chopra

 

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.Steve Jobs

 

Leap and the net will appear. Zen Saying

 

I don’t think you’re human if you don’t get nervous. Sidney Crosby

 

Beginner Friendly

A ship in harbor is safe, but that is not what ships are built for. John A. Shedd

Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.Tim Ferriss

I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. Michael Jordan

 

Women classes!

Your dreams are ballbusters; they’re not the yellow brick road. Kelly Cutrone

 

When you take risks you learn that there will be times when you succeed and there will be times when you fail, and both are equally important.Ellen DeGeneres

 

Ujam, Yoga, and other Fitness Classes

If we listened to our intellect, we’d never have a love affair. We’d never have a friendship. We’d never go into business because we’d be too cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way down. Annie Dillard

 

When I let go of what I am, I become what I might be. Lao Tzu

Right Across the Street From Eastridge Mall!

 

Only those who will risk going too far can possibly find out how far one can go. T. S. Eliot

Don’t be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better. Ralph Waldo Emerson

 

Don’t judge each day by the harvest you reap but by the seeds that you plant. Robert Louis Stevenson

 

It is never too late to be what you might have been. George Eliot

 

Often the difference between a successful person and a failure is not one has better abilities or ideas, but the courage that one has to bet on one’s ideas, to take a calculated risk – and to act.Andre Malraux

 

Every man dies, but not every man really lives.Braveheart

 

It is impossible to live without failing at something, unless you live so cautiously that you might has well not have lived at all, in which case you have failed by default. J.K. Rowling

 

Fun for all age groups and fitness levels!

The best time to plant a tree was 20 years ago. The second best time is now. Chinese Proverb

 

Don’t worry about failures, worry about the chances you miss when you don’t even try. Jack Canfield

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails. Explore, Dream, Discover. Mark Twain

Martial Arts and Fitness

 

Everything you’ve ever wanted is on the other side of fear. George Addair

 

Screw it, Let’s do it! Richard Branson

 

You can’t have everything you want, but you can have the things that really matter to you.Marissa Mayer

 

Strength & Conditioning!

Trust your own instinct. Your mistakes might as well be your own, instead of someone else’s.Billy Wilder

 

I am thankful for all of those who said NO to me. It’s because of them I’m doing it myself. Albert Einstein

 

Only those who play win. Only those who risk win. History favors risk-takers. Forgets the timid. Everything else is commentary. Iveta Cherneva

 

And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom. Anais Nin

 

Life is being on the wire, everything else is just waiting. Karl Wallenda

 

The question isn’t who is going to let me; it’s who is going to stop me. Ayn Rand

Eastridge Mall San Jose Jiu-Jitsu Gym